A middle-aged British man who became an unlikely sensation on Chinese social media and added a new item to the Chinese vocabulary for his lunch sandwiches passed away on Wednesday, his family said.
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Keith rose to fame through videos posted by his wife, a native of northeast China. These videos featured him cutting whole-wheat bread as he made avocado toast or a tomato sandwich and garnered millions of likes across platforms.
These meals became known as "dry lunch" or 干巴 in Chinese and Keith himself as the "dry old uncle." The videos have become a source of both amusement and disbelief for Chinese viewers.
"One bite of this after work, and I'll be scarred for life" was one comment, which was liked 127,000 times.
All the English language news sources reporting this story insist on referring tp this gentleman as "Old Dry Keith" thereby proving that Western media can't get the simplest things right.