July 11, 2007

A Winter's Rant

I don't know who makes Codral, or runs their marketing, but the "soldier on" advertising that reappears around this time of year, much as in some parts of the world swallows announce the arrival of Spring, always makes me want to find the individuals responsible and treat them each to a vigorous Glasgow kiss. Seriously, I do not need these cretins encouraging people to dose themselves up with symptom-suppressing drugs and drag their germ-ridden bodies into work; it is bad for their health and, more to the point, it is potentially bad for mine.

I only mention it because this year they've gone one better, simultaneously shilling a product the name of which permanently escapes me which supposedly boosts your immune system in order to make you less likely to catch a cold. You know, because there's so many about this time of year, like the one currently being exuded in your direction from some self-martyring idiot and disease vector who decided to "soldier on". That's very clever; I believe similar marketing tactics have produced good results for the arms industry.

It is of course important for bacteria and viruses to ensure their hosts stay at least well enough that they can be out and about passing their parasitic passengers on to new hosts. Bearing that in mind, the "suppress your symptoms and go to work" spruikers might want to give a thought to who it is they're really working for.